WGI has ample experience in developing dynamic and comprehensive graphic designs and branding to support our projects and associated outreach efforts. We find that exciting and personalized branding that reflects the character of the local community and effectively expresses the project’s vision can be an invaluable tool in engaging with the public. Our graphic designers use their knowledge of typography, color theory, graphic creation, photography, and visual communication skills to develop a brand identity that accurately reflects the project and community.
Our projects have typically included a mix of digital and print materials ranging from flyers, posters, door hangers, logo design, social media graphics, and website layouts. We have incorporated a mix of these materials in past projects to boost public engagement and build excitement for the project or plan.
To provide an example of our branding services in action, we have included samples from our work for Carroll County’s Economic Development and Land Use Study, as shown above. As part of the project’s identification, we developed a branding guide and personalized logos to define the project’s visual identity. This branding helped the team have cohesive posts and content on all county websites and social media platforms.
Project Highlights:
- Zoning, land use, and economic analysis
- Public engagement and outreach
- Growth scenario planning
- Visioning
- Data collection, project branding
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