Wayfinding is a graphical means to assist visitors attempting to make their way through an unfamiliar environment. When the information needed to access that environment is provided in a coordinated fashion, the unfamiliar quickly becomes comfortable, friendly and welcoming. WGI prepared a wayfinding Master Plan which provides safe, efficient and aesthetically appealing means of navigation to and within the boundary of the Cocoa Beach Downtown Community Redevelopment Area (CRA) and provided a template for future sign design, placement and construction. As a key element of the Downtown Redevelopment Master Plan, this comprehensive wayfinding signage plan will facilitate navigation for vehicles, pedestrians and bicyclists. Efficient navigation to desired destinations within the CRA is a key component of successful redevelopment. Wayfinding signage provides visitors a convenient means for locating destinations such as parking, government offices, beach access points and businesses; it provides for enhanced vehicular and pedestrian safety by eliminating confusion; and it reduces visual blight caused by inconsistent, poorly conceived and constructed signage. WGI’s Wayfinding Plan is intended to support the vision established by the adopted Redevelopment Plan and should help to support and clarify the City of Cocoa Beach’s brand.