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Project Experience

Learn more about successful projects from some of our clients.

Plan Your Next Project!

Kick-start your next project with this quick step-by-step intake form.
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Our Projects

View Local Projects Office Capabilities

Jacksonville International Airport

Client:
Jacksonville International Airport
Market:
Development
Location:
Jacksonville, Florida

Project Details

WGI conducted a study providing pricing alternatives, evaluating those alternatives, and offering specific recommendations for a strategy that would result in the greatest short-term and long-term benefits. 

Project Highlights

  • Analyze off-airport competition including competitive factors like rates, service levels, and amenities 
  • Focus on a significant new off-airport market entry 
  • Analyze the economics of off-airport operations 
  • Recap recent airport marketing efforts 
  • Compare and assess competitive factors utilized by the airport versus those utilized by off-airport competitors 
  • Analyze transaction data from the Parking Access and Revenue Control System (PARCS) 
  • Analyze rate dynamics and their effect on rate elasticity 
  • Develop predictive models for the analysis of the impact of changes in the parking rate structure 
  • Examine rates and rate structures at other Florida airports specified by the client

Project at a Glance

  • Jacksonville International Airport — image 1
  • Jacksonville International Airport — image 2

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