WGI conducted a study providing pricing alternatives, evaluating those alternatives, and offering specific recommendations for a strategy that would result in the greatest short-term and long-term benefits.
Project Highlights
- Analyze off-airport competition including competitive factors like rates, service levels, and amenities
- Focus on a significant new off-airport market entry
- Analyze the economics of off-airport operations
- Recap recent airport marketing efforts
- Compare and assess competitive factors utilized by the airport versus those utilized by off-airport competitors
- Analyze transaction data from the Parking Access and Revenue Control System (PARCS)
- Analyze rate dynamics and their effect on rate elasticity
- Develop predictive models for the analysis of the impact of changes in the parking rate structure
- Examine rates and rate structures at other Florida airports specified by the client
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DENVER
