WGI was retained by Tulsa International Airport to conduct a parking and market-rate analysis.
Project Highlights:
- Identify airport parking user groups and their importance to parking volume and revenues
- Identify factors affecting the selection of parking options offered by the airport
- Analyze off-airport competition including competitive factors such as rates, service levels, and amenities
- Identify factors affecting selection decisions between airport facilities and off-airport competitors
- Develop a predictive financial model for the analysis of the impact of changes in the parking rate structure. A model was developed for each major facility and parking category using historical transaction volume and length-of-stay data for the garage short-term area, garage long-term area, and surface economy lot
- Review and compare rates by parking facility type against other comparable airports in the region
- Recommend rate increases and an overall comparative rate structure within the airport parking system based on analyzing user preferences, competitive conditions, and recommended service improvements