The 1960s marked a transformative period for America’s roadways. As the nation’s interstate system expanded, it became clear that highways were more than just paths of travel; they were integral to the cultural and physical landscape of the United States.
Recognizing this, President Lyndon B. Johnson signed the Highway Beautification Act (HBA) into law on October 22, 1965. Often referred to as “Lady Bird’s Bill” after First Lady Lady Bird Johnson, a staunch advocate for preserving America’s natural beauty, the legislation aimed to manage outdoor advertising, enhance roadside landscapes, and encourage scenic roadside development.
The HBA introduced regulations that ensured billboards, signs, and other outdoor advertisements along federal highways adhered to strict standards. These guidelines sought to strike a balance between the needs of advertisers and the preservation of the natural and scenic environment surrounding the nation’s roadways.
Over the years, the principles of the HBA have evolved, incorporating advanced technology and modern approaches to maintain the integrity of the program while addressing contemporary challenges.
WGI: Driving Innovation in Outdoor Advertising Compliance
Today, the legacy of the Highway Beautification Act continues through programs like the Outdoor Advertising (ODA) program, which ensures signage along state and federal highways complies with regulatory standards.
WGI is proud to play a pivotal role in this effort, having recently been awarded the ODA contract through the Florida Department of Transportation’s (FDOT) Central Office.
At WGI, we leverage cutting-edge technologies to deliver efficient, accurate, and safe data collection solutions for the ODA program. One of our most impactful tools is lidar (Light Detection and Ranging) technology. By utilizing lidar, WGIÂ can:
- Capture precise measurements of billboard size, type, elevation, and spacing.
- Collect large volumes of spatial data quickly and safely.
- Ensure compliance with strict regulatory guidelines while minimizing disruptions to roadway operations.
Our innovative approach not only streamlines the data collection process but also provides FDOT and its districts with actionable insights to better manage outdoor advertising structures and maintain roadway aesthetics.
Bridging History and Technology
WGI’s involvement in the ODA program reflects our commitment to blending historical policy with emerging technology.
By honoring the vision of the Highway Beautification Act, we help ensure that Florida’s roadways remain both functional and visually appealing. But our work doesn’t just focus on compliance—it contributes to a more sustainable and organized roadway environment, aligning with the original intent of the HBA.
Comprehensive Services for Modern Infrastructure
In addition to our work on the ODA program, WGI offers a multidisciplinary suite of services designed to address the complex challenges of modern infrastructure projects.
From planning and design to engineering and environmental consulting, we deliver solutions that enhance communities and drive innovation. Our teams specialize in:
- Transportation and Mobility Solutions: From roadway design to traffic impact analysis, we help create seamless and sustainable transportation networks.
- Geospatial Technology and Data Collection: Using lidar, GIS, and drone technology, we provide precise data to support a range of infrastructure projects.
- Environmental and Landscape Architecture: Enhancing natural environments while meeting regulatory requirements.
- Structural Engineering and Surveying: Ensuring the safety, stability, and efficiency of infrastructure components.
Looking Ahead
As we continue to support FDOT and the ODA program, WGI remains committed to shaping the future of outdoor advertising and roadway beautification. By integrating advanced technology with decades of expertise, we’re not only preserving the legacy of the Highway Beautification Act but also setting new standards for innovation in infrastructure development.
Whether it’s through compliance programs such as the ODA or our wide range of multidisciplinary services, WGI is proud to lead the way in transforming America’s infrastructure—one project at a time.
