WGI and the Village of Palm Springs collaborated closely to develop the Village’s Parks and Recreation Master Plan based on an analysis of the community’s local parks and recreational programming needs. Extensive public outreach ensured the Master Plan aligned with the community’s vision for their park experience. The Master Plan serves as a blueprint for how the Village should distribute future investments and resources to maximize the impact for the parks and recreation experience. 

The team used various innovative outreach techniques to gather insightful feedback from stakeholders across the community. The outreach strategy focused on minority and underrepresented populations through expanded outreach aimed at reaching those groups. To facilitate inclusive engagement, we provided all outreach materials in three languages: English, Spanish, and Creole. WGI’s multilingual approach is part of our effort to tailor our public outreach tools to ensure access to all parts of the community, including minority groups, children, and seniors. 

Project Highlights

Community Events

• To engage with young families, our team hosted a booth at two Village holiday festivals with children’s activities customized to each event. During these events, we conducted a mobile version of the online survey for the parents while their children played, as well as a youth-specific survey. We collected feedback from over 70 families.

School Outreach

• To further capture feedback from families, we distributed flyers to over 1,000 local elementary and middle school students to take home to complete as a family activity. This boosts return rates; the children turn in the surveys at school, and the WGI team collects them at the end of the survey period.

Youth Sports Programs

• WGI attended local youth sports events to distribute surveys to participants and parents.

Rental Community Outreach

• WGI distributed surveys to rental community associations. The surveys were provided in digital format for inclusion on the online community portals and paper for posting in mail rooms and bulletin boards.

Hispanic Human Resources Council Outreach 

• WGI met with Hispanic Human Resource Council representatives to understand how best to reach out to the large percentage of Hispanic families in the community.

Social Media Graphics and Project Branding 

• WGI developed a social media campaign through the crafting of project phase-appropriate graphics and posts for the Village’s social media accounts to promote the planning process for the Master Plan as well as provide a standardized process to announce community participation opportunities such as meetings, workshops, and public surveys